Video SEO
Many internet marketers are finding that more and more of their budgets are spent on keeping up with the competition rather than getting ahead of it. SEO, for example has moved from being a competitive advantage to being more of a requirement to keep up with competitors.In reaction to this advertisers have been forced to explore new media that helps them standout from the crowd. Banners streaming video for example are currently achieving CTR’s of roughly 4 times what could be expected from a regular style banner.
The same can be said for Video Search Engine Optimization (VSEO), Video SEO uses principles similar to standard SEO but apples them to individual video elements, allowing an advertiser’s video content to be correctly indexed by Search Engines such as Google and thus increasing their ranking against keywords relevant to their business. VSEO also has the added benefit of including a thumbnail (picture) of the video content next to the search engine result, and extremely effective benefit that gives Video search results more visibility and higher CTR’s (and substantially lowers the CTR of results immediate below it).
Ziike's video Search Engine Optimization (VSEO) works on the following process:
- Optimization of video
- Market analysis of your video
- Video Keyword Analysis
- Tags and Metadata
- Content description optimization
- Implementation of Video sitemaps
- VSEO Performance Monitoring
- Distribution across video search engines such as Blinkx and Truveo
- Active submission to video sharing sites and Internet TV portals
For more information oh how Ziike can help you company drive relevant visitors to your video please contact us at:
lb@ziike.com
